Todas las etapas del embudo de ventas tiene un encontronazo en el accionar del cliente. Hay que conocerlos íntimamente. Al saber cada paso, puede emplear tácticas para acrecentar la proporción de personas que pasan de un paso al siguiente. Esto tiene la posibilidad de...
El término seguimiento de visitantes del sitio web puede significar muchas cosas diferentes. Específico: Tal vez signifique seguimiento de visitantes comportamiento en el sitio: dónde hacen clic las personas, cuánto tiempo pasan en determinadas páginas y cómo difiere...
Ya sea que haya utilizado mapas de calor en el pasado o sea nuevo en ellos, encontrar el mejor mapa de calor disponible tendrá un impacto significativo en el éxito de su sitio web. Si realiza una búsqueda rápida en Google para ver lo que hay, encontrará muchos mapas...
¿Se enfrenta a una alta tasa de rechazo? Si es así, no estás solo. Muchos especialistas en marketing digital enfrentan el mismo problema, que generalmente ocurre porque el sitio web no está haciendo lo que se supone que debe hacer. Una alta tasa de rechazo suena...
Cuando se trata de entiende a tu audiencia, no puede obtener más detalles que con una herramienta de seguimiento de clics en el sitio. En lugar de mirar los valores generales, puede ir a lo básico y descubrir qué funciona con su audiencia y qué no. Si bien existen...
Los mapas de calor son una excelente herramienta para visualizar estadísticas complejas. Los médicos, ingenieros, especialistas en marketing, sociólogos e investigadores de todo tipo utilizan mapas de calor para facilitar la comprensión y el uso de los conjuntos de...
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