Author Bylines Not A Ranking Factor

Author Bylines Not A Ranking Factor

In a recent clarification on social media, Google’s Search Liaison addressed a widespread misconception regarding the influence of author bylines on search rankings. Misconception In The SEO Community The issue arose after a notable publication suggested that...
Are Homepages The Most Important To Google?

Are Homepages The Most Important To Google?

A recent statement by a Googler appears to strongly emphasize that the home page is the most important page of a website to Google. And that’s kind of different from how some in the search community consider which page is most important. It’s commonly  understood that...
How To Use ChatGPT For Keyword Research

How To Use ChatGPT For Keyword Research

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful...
How To Use ChatGPT To Be More Productive & Creative

How To Use ChatGPT To Be More Productive & Creative

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful...
It’s Easy To Mess Up A Site Revamp

It’s Easy To Mess Up A Site Revamp

Google’s John Mueller answered a question about the SEO effects from making user interface (UI) and user experience (UX) changes to a website, advising that it’s better to plan in advance because it takes longer to fix problems if the changes break the SEO. User...