My framework for every solid social media strategy includes six M-words: mission, message, management, medium, metrics, and monitoring. Every time I need to create a new strategy, I start here. The rest of the book elaborates on these elements, and here is a snapshot...
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful...
Social media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain their community connections. We saw the rise of BlueSky, Mastodon, and...
Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media. The old adage ‘timing is everything’ holds especially true in the world of social media, where the...
Reddit, a diverse social media community for sharing news, highlighted the most engaging trends of 2023 in its annual Reddit Recap. While it continued to host various interests, including business and marketing, the year marked a significant rise in subreddits...
Are LinkedIn’s collaborative articles part of SEO strategies nowadays? More to the point, should they be? The search landscape has changed dramatically in recent years, blurring the lines between search engines and where searches occur. Following the explosive...
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