SEO seems to be getting increasingly complicated each year. There’s no shortage of small technical details that can go wrong and end up hurting your rankings on Google—from duplicate pages, broken links, text, titles, descriptions, broken redirects, and more. In fact,...

Recent findings by SEO professionals suggest that Google has recalibrated its local search algorithm, placing more emphasis on a business’s listed hours of operation as a key ranking signal. According to Joy Hawkins of Sterling Sky, the trend became noticeable after...

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Making a website was a time-consuming and expensive project. Business owners had to hire agencies that would charge a bomb to build a...

Microsoft Advertising aims to lead the transformation of video marketing through partnerships with Netflix and top streaming platforms. In 2023, the emergence of Connected TV (CTV) and over-the-top (OTT) platforms is redefining the advertising landscape. During a...

In the competitive world of advertising, connecting with enthusiastic audiences during sporting events presents a unique and lucrative opportunity for brands. With 31% of the US population engaging in digital live sports content monthly and similar trends in the UK,...

Google Ads' new multi-format ads offer advertisers a broader reach on YouTube with in-stream, in-feed, and Shorts ads. Google Ads introduces in-feed and Shorts ads in multi-format ad options. VRC uses bumper ads and skippable in-stream, non-skippable in-stream,...

Google commemorates its 25th anniversary by reflecting on the most searched topics globally, showcasing the power of human curiosity and the universal nature of certain interests. Here’s to the toy that inspired millions to dream big. This year, we’re celebrating the...

In a significant leap in large language model (LLM) development, Mistral AI announced the release of its newest model, Mixtral-8x7B....

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews. Screenshot from X, December 2023 This move comes after growing user...