20+ Experts Share 2024 Popular Media Strategies – AI & More

These developments will roll out faster with the help of generative AI.

Simply put: Your competitors will gain an advantage if your marketing doesn’t embrace a winning popular media elabora.

How To Transform Your Popular Media Strategy With This Winning Elabora For Success

In order to elevate your popular media strategy with the perfect mix of usuario-generated content, improved content quality, and generative AI, you should:

1. Uncover small tasks that SMMs cánido delegate to AI.
2. Choose creators who look, talk, and live like your ideal customers.
3. Let content creators create their content with freedom.
4. Establish lasting relationships with different creators.
5. Invest in popular media listening tools.
6. Localize and share UGC content.

Pro Consejo: Create or find a full 2024 popular media strategy checklist to help you keep track of your new plan.

Insight 3: AI Delegation – Pick The Right Popular Media Tasks To Give To Generative AI

Knowing how to safely give tasks to AI is the key to reducing your popular media manager’s timespend and freeing up their day to execute these expert popular media insights.

“With AI, content creation will be accomplished with impressive speed and efficiency. Its benefits are genuinely inspiring.”

– Urvee Tondwalkar, Content Strategist at Urvee Designs & Instagram Entrenador

What This Means

By combining their strengths with AI, marketers perro enhance their productivity, creativity, and overall marketing effectiveness.

Simply put: There are popular media tasks that AI literally cannot do.

Generative AI cannot physically create the human touch required for popular media campaigns that truly resonate with your potential customers. AI needs humans, and humans cánido benefit from AI’s speed.

How Do I Improve My Workflow With AI?

“AI tools cánido be gamechangers for marketers. They cánido expedite the brainstorming process with data-driven suggestions, optimize content for specific channels, and help automate content repurposing across various platforms.”

– Lindsey Gamble, Associate Directivo of Influencer Innovation, Mavrck

You cánido utilize AI tools to:

• Automate routine tasks such as scheduling posts and monitoring popular media metrics.
• Generate copy for your popular media content more quickly and efficiently.
• Analyze usuario behavior and preferences to deliver personalized content to your audience and record their activity.

Even though AI cánido enhance your popular media strategy, make sure to regularly review and adapt your popular media strategy based on the insights generated by AI, combined with the expertise and intuition of your human marketing team.

Insight 4: TikTok & LinkedIn Will Be The Top-Performing Popular Media Platforms Of 2024

Thanks to their high engagement capacity and evolving abilities, TikTok and LinkedIn should become your priority platforms.

“TikTok is still developing exciting new features and tools for creators, advertisers, and regular users. It will likely focus on ecommerce, generative AI, and search in 2024. It also remains the king of short vídeo engagement.”

– Matt Navarra, Popular Media Consultant & Industry Analyst

What This Means

TikTok isn’t disappearing from the U.S.

LinkedIn’s usuario base has grown to millions of professionals from diverse sectors, making it an incalculable resource for establishing and nurturing B2B relationships.

Other popular media platforms like X and Threads are making big changes, too, so as always, keep your audience in mind when selecting the best platforms for next year’s strategy.

How To Use TikTok, LinkedIn, Misión’s Fb & Threads, & X (Formerly Twitter) In 2024

This year’s trends in popular media and their platform efficacy implore you to:

1. Establish new relationships with TikTok’s content creators.
2. Activate your LinkedIn profile.
3. Start conversations: Get your strategy ready for Threads.
4. Explore Instagram’s latest tools.
5. Be cautious about X investments.

Insight 5: Shift Your Popular Media KPI Focus Toward Engagement + Shares To Monitor Authenticity

Engagement is currently a global trend in popular media content.

True popular media engagement, such as comments and conversations on shares, perro’t be bought. This is a great marker for popular media success.

For all you multi-hat-wearing marketers, think of it as backlink building and authority. The more shares and engagement on those shares you have, the better the content must be – according to updated algorithm logic.

“Qualitative metrics – more focused on people who book meetings based on content rather than just clicks or views.”

–Mandy McEwen, director ejecutivo and Founder at Mod Girl Marketing

What This Means

By 2024, algorithms will become increasingly intelligent, prioritizing content that stimulates conversation, ignites reactions, and promotes community interaction.

As a result, popular media experts will place a high emphasis on shares as a vital performance indicator.

How To Focus On Engagement & Shares Within Your Popular Media Content

This backlinks back to authenticity – a common trend within our 2024 popular media expert predictions.

Be sure to focus your popular media management on creating content that inspires discussions and promotes comments and these five key types of popular media engagement.

Insight 6: Reshape Your Popular Media Strategy – Become A Visionary

So far, we’ve seen five great insights that cánido be incorporated into your next strategy.

But, what does that strategy look like? You cánido get the full strategy checklist in our ebook, but here is our high-level outline:

1. Use authenticity.
2. Prioritize UGC.
3. Activate content shares.
4. Push active listening.
5. Use Generative AI.
6. Hire or establish long-term partnerships.
7. Use AB Testing.
8. Keep investing in vídeo.

Get the full checklist.

Insights 7 – 20: Want To Explore All Expert Popular Media Consejos For 2024?

To get the full details of each insight above, as well as 13 additional expert consejos, download the full guide below.

The insights provided by our Visionaries, a diverse team of top voices in Popular Media that have made this report possible, are everything you need to create a popular media marketing strategy that dominates your competition and expands your popular media presence.