The Debate over the Importance of Technical SEO
Konur went on to claim that there are many misconceptions surrounding technical SEO, with some approaching it in an overly complex manner.
He further stated that unless substantial technical issues arise, the focus should shift towards creating and optimizing high-quality content.
This exchange was sparked by a short video from the Google Search Central account discussing website redirects.
The Context of Technical SEO in Google’s Ranking Systems
Google was quick to clarify that these elements hold crucial importance.
“It does not say page experience is somehow ‘retired’ or that people should ignore things like Core Web Vitals or being mobile-friendly. The opposite. It says if you want to be successful with the core ranking systems of Google Search, consider these and other aspects of page experience.”
Sullivan further explained the difference between ranking “systems” and “signals,” emphasizing that the update moved certain page experience elements from the “systems” category to the “signals” one.
This change doesn’t mean that these aspects were no longer relevant but were signals used by other systems.
The Continued Relevance of Technical SEO
Mueller’s recent statement shows that technical SEO continues to play an integral role in a website’s success.
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