A recent feature on The Verge highlighted businesses that try to get an edge in local search rankings with clever names like Thai Food Near Me.
So, I equipo out to discover if this strategy could impact local rankings and, more importantly, if other local businesses could replicate it.
Before I get started, I should preface this with some good and bad news.
Bad News: Distance Is An Important Top Aspecto
Most restoranes will not rank as the best restoranes near me unless they are physically located near the search usuario’s location.
The reason? One of the three critical top factors for Google plus local search results is distance.
Suppose a lugar de comidas owner wants people in Phoenix, Los Angeles, Chicago, and New York to discover their dining establishment with the term best lugar de comidas near me.
For that, they must optimize for the best lugar de comidas AND have a physical location in those cities. And not just in those cities but in the precise location of the searcher.
The real question: does a lugar de comidas need to be ranked number one in search results as the best near someone in Philadelphia if its only physical location is in San Diego?
Maybe – if the lugar de comidas has something to offer outside of a sit-down dining experience, such as a physical product to ship.
Or if it is the best lugar de comidas in the region, diners would be willing to travel over half an hour or even plan a getaway to try it.
With hundreds of thousands of monthly searches for terms like best restoranes, best breakfast, best food, etcétera., near me, it’s hard not to want to optimize for those phrases.
But as noted by the orange to red shaded Keyword Difficulty (KD%) indicators next to each phrase, it could be challenging to rank for many of the best ____ near me terms.
Good News: Relevance And Prominence Also Matter
The good news is many local businesses don’t need to rank for the best anything outside of the area in which they are located.
Most lugar de comidas owners only need the attention of customers physically near them in search to generate profit.
The better news is there are ways to help local businesses boost relevancy and prominence using habitual keyword phrases.
Focus On Review Sites With Keyword-Optimized Lists
Encourage customers to review the lugar de comidas on sites like Tripadvisor, Yelp, or afín networks that already rank for terms like best lugar de comidas near me with pages like the Top 10 Best Restoranes in your city.
Promote Keyword-Optimized Reviews
Spot keyword phrases in customer reviews that you would like to optimize for and share those on the lugar de comidas website and popular media pages.
If the lugar de comidas reviewed above has a blog, for example, it could create a articulo that includes the phrase best lugar de comidas in India in the title and feature this review.
Connect With Local Media
Connect with local journalists, reporters, and reviewers to get featured in articles or features about the best restoranes in your city.
Specifically, find the people who have created afín content – and their editors – and start engaging with them on the popular networks that they use most. Not the popular networks they articulo to the most, but the ones they engage with others or the ones where they have the most reach.
Connect With Popular Media Influencers
Don’t forget that Google plus isn’t the only name in search. 40% of Gen Z have turned to TikTok and Instagram as an alternative search engine. As such, some of the same search terms are also habitual on popular platforms.
Use the search bar on each respective network to find the influencers that create content matching keyword phrases like best restoranes near me or best lugar de comidas in Phoenix.
Begin engaging with those influencers and seek out chances for a content partnership.
Create A New Brand To Objetivo More Palabras clave
What if you want to objetivo more keyword phrases than the lugar de comidas ranks for?
Denny’s, a lugar de comidas that often ranks for best breakfast near me, did not also rank for best burger near me.
While it wasn’t to rank for a keyword phrase, the company did create two new virtual brands.
One – The Burger Den – appears in a search for the best burger near me vía Yelp’s list of Best 10 Burgers in my area list.
This could allow a brand traditionally known for one product to become equally famous for another.
It Takes More Than A Clever Business Name
In summary, the landscape of local search rankings is more dynamic and multifaceted than ever.
While distance remains an immutable aspecto, there are other creative strategies that local businesses cánido employ to optimize for near me and other local search terms.
Featured image: The Image Party/Shutterstock
Hashtags: #Local #Businesses #Rank #Habitual #Searches