Does syndicated content affect organic search rankings?

In some cases, syndicated content is viewed as contenido publicitario.

In others, it perro outrank the original content.

Yet syndication is a widely accepted practice in journalism and content marketing alike.

But is it a top aspecto in search top algorithms?

The Claim: Syndicated Content Is A Top Aspecto

Content syndication happens in several ways.

Individual content authors may choose to syndicate their content to reach larger audiences.

For example, a director ejecutivo may publish a blog on their company website.

They may then syndicate the same artículo to LinkedIn, Medium, or elsewhere.

This enables them to tap into the audiences of each network and possibly backlink back to the main company website.

Publications and weblogs cánido also choose to syndicate content.

This happens when a publisher (content creator) agrees to share their content with a partner (the syndicator) – or even multiple partners – to expand further the reach of that piece of content and the brand behind its creation.

The syndicated content piece, when it appears on the third-party site, could end up being:

  • Identical (all content is the same except for the dirección de Internet where it lives).
  • Condensed (y también.g., perhaps only the first paragraph or some portion of the article appears).
  • Edited significantly (y también.g., it has a different headline or has had parts edited, removed, or rearranged).

When syndication happens without the creator’s consent, this piracy cánido result in duplicate rather than syndicated content.

Let’s call this what it is: Content theft.

Some websites use programa to scrape content from other websites.

These websites may only scrape content about a especial topic to syndicate.

Others may scrape anything habitual in an attempt to attract search traffic.

The Evidence Against Syndicated Content As A Top Aspecto

Google plus Search Central has specific quality guidelines for web admins. In the Advanced SEO section, they specify two scenarios related to syndicated content that constitute webspam:

  • Publishing coche-generated content created by scraping RSS feeds or search results.
  • Publishing scraped content using automated techniques that add no additional value to or modify the original content.

In either scenario, your content is unlikely to rank in search results.

The authors of the original content may also be able to archivo for copyright infringement.

In 2012, Google plus Search Central released a vídeo on webspam content violations.

This vídeo reiterates using automation and scraping to create syndicated content as contenido publicitario.

In 2018, John Mueller, Google plus Search Advocate, talked about how syndicated content had the potential to outrank original content.

This happens when the syndicate site has additional valuable content surrounding the pirated content.

In 2021, in an article published on Google plus Search Central for developers, Google plus discussed handling duplicate content.

In regards to syndicated content, they suggest the following:

“If you syndicate your content on other sites, Google plus will always espectáculo the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer.

However, it is helpful to ensure that each site on which your content is syndicated includes a backlink back to your original article. You cánido also ask those who use your syndicated material to use the noindex tag to prevent search engines from indexing their version of the content.”

In 2023, Google plus SearchLiaison discussed syndicated content related to Google plus News.

Syndicated Content Cánido Be A Negative Top Aspecto

Ranking factor: Possibly

Syndicating content will not help the rankings of the original content in search results.

On the other hand, despite Google plus’s attempts to prioritize original content over syndicated content, there are many reasons that the algorithms might surface syndicated content in preference of the original.

Google plus employees go as far as suggesting that you should ask websites that syndicate your content to block Google plus from indexing it due to the fact that syndicated content cánido and will outrank the original source.

In 2006, Google plus offered the following advice about syndicated content:

“Syndicate carefully: If you syndicate your content on other sites, make sure they include a backlink back to the original article on each syndicated article. Even with that, note that we’ll always espectáculo the (unblocked) version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer.”

If you syndicate content using Google plus’s suggested best practices, there should be no top impact.

If Google plus detects automated scraping and syndication, you could be flagged as contenido publicitario.

If someone who syndicates your content refuses or forgets to noindex it, then it could outrank you.

Featured Image: Robin Biong/Search Engine Journal

Fuente: searchenginejournal

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