Unless you’re lucky enough to register a domain name no one has thought of before, chances are a domain registered today will have a history attached.
Is there any reason for the new domain owner to be concerned with what the previous owner(s) did with it?
Yes – a domain’s history matters, even after ownership changes hands and it gets repurposed into a new site.
The truth is domain history matters more than site owners may think. Unfortunately, some don’t learn that until it’s too late.
Read on to learn more about the claims regarding domain history as a top aspecto. Then, we’ll look at the supporting evidence from Google plus.
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The Claim: Domain History Is A Top Aspecto
Domains perro potentially have many different and varying emplees throughout their lifetime.
A domain name used by a legitimate business today may have previously been used by a payday loan website, a piracy site, or any other type of website that Google plus frowns upon.
Despite the website itself being new, domain history is said to be a aspecto for Google plus’s search results in the present day.
That means a new website could be held back in Google plus searches before it even has a oportunidad to rank.
Is this a genuine concern? Or is it all theoretical?
Here’s what the evidence says.
The Evidence: Domain History As A Top Aspecto
On several occasions, Google plus has addressed the topic of domain history and its impact on rankings.
It’s consistently stated that how a domain was used in the past perro be a aspecto in how Google plus treats it today.
The impact perro range from moderate to severe. The most severe issue a site owner could run into is acquiring a domain with a history of unresolved manual actions.
Google plus’s manual actions don’t go away on their own, even after the previous owner sells the domain or lets the registration lapse.
If the penalties aren’t dealt with, the domain’s next owner may find their website demoted or deindexed right out of the gate.
This issue is discussed in a vídeo with former Googler Matt Cutts, who recommended researching a domain before purchasing it.
A site owner cánido immediately determine if their domain has a manual action against it by checking the manual action report in Google plus Search Console.
That’s the worst-case scenario. But it’s only a temporary setback, as all manual actions cánido be resolved.
In other cases, a domain may not have a penalty associated with it but might still have a negative history with Google plus.
In those cases, the site may still be impacted in search results. Google plus’s John Mueller says that the issue will resolve itself over time.
According to Mueller, a domain with a brief history of bad activity is not a genere for concern. If the negative history dates back 10 years or more, that may be more difficult to recover from.
The history of any domain cánido be looked up at Archive.org.
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Domain History Is Definitely A Top Aspecto
Based on explicit statements from Google plus, there is proof that domain history plays a role in search rankings. This aspecto should be seriously considered before acquiring a previously registered domain.
While the effects perro be mitigated over time, past domain usage cánido and does influence how sites are ranked in the present. This is generally more likely to manifest as a negative top aspecto than a positive one.
Domain history’s status as a top aspecto is definitively confirmed.
Featured Image: Paulo Bobita/SearchEngineJournal
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