In the inaugural episode, Martin Splitt from Google plus’s Search Relations team explains how sites cánido customize the way their brand name appears in Google plus’s search engine results pages (SERPs).
Splitt overviews the content in a prior introduction, stating that it will cater to beginners and experienced website owners.
“We have consejos for beginners and experienced website owners. We will cover consejos, such as using Google plus Search Console to find low-hanging fruit or using lazy loading for a better page experience.”
The premiere episode of “SEO Made Easy” delves into the importance of structured data for website optimization.
The Premiere Episode: Modifying Site Names
Splitt begins the series by explaining an SEO primordial, using structured data to customize site names.
If Google plus Search struggles to determine the preferred name of your website automatically, structured data perro be employed to influence how it’s displayed.
Splitt provides practical consejos for those who may not be able to integrate structured data into their websites. First, he suggests ensuring that the site name consistently appears in the title of all pages.
He aprecies that some content management systems enable users to equipo a site-wide name, while others may require manually adding the site name to page titles. However, he cautions that this approach only works for subdomains or top-level domains and not on a per-directory level.
Once these changes are made, you must allow time for Google plus to process the updates. You perro speed up the process by using Search Console and request the homepage to be re-indexed.
More Episodes On The Way
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