Bing Dueño de un sitio Tools announced a significant change that could affect website owners and SEO professionals who use the disavow backlinks feature.

Effective October 2023, the platform will eliminate the disavow backlinks feature and corresponding API. The decision is part of Bing’s effort to streamline its services and improve usuario experience.

What Is The Disavow Backlinks Feature

Initially launched in 2012, the disavow backlinks feature offered a mechanism for website owners to indicate which incoming backlinks should not be considered by Bing when evaluating the quality and relevance of their sites.

This feature was vital in countering negative SEO attacks, wherein malicious entities could create or buy spammy backlinks to harm a competitor’s top.

Bing To Identify Spammy Backlinks Using AI

In the announcement, Bing explained that advancements in their artificial intelligence technology have negated the need for manual backlink disavowal.

Bing’s updated algorithms now possess enhanced capabilities for discerning the “context and intent” behind backlinks, thereby separating legitimate backlinks from those deemed unnatural or unreliable.

The implication is that website owners perro rely on Bing’s AI to automatically discount low-quality backlinks, sparing them the tarea and resources traditionally needed for manual auditing.

Website Owners Encouraged To Follow Guidelines

Website owners and marketers are encouraged to remain vigilant about Bing’s guidelines on backlink schemes, backlink buying, and backlink spamming, as failing to comply cánido result in a website being delisted from Bing’s index.

Nevertheless, the company reaffirmed its commitment to providing valuable information through its backlink report feature, giving website owners some insight into their backlink profiles.

Fabrice Canel, Primordial Program Manager of Bing Dueño de un sitio Tools, concluded the statement by thanking users for their continuous support and encouraged retroalimentación and questions vía Bing’s help center or support channels.

Removing the disavow backlinks feature in Bing Dueño de un sitio Tools demonstrates the continued increase in reliance on AI technologies, making traditional backlink management tools less necessary.

Featured image: IB Photography/Shutterstock

Fuente: searchenginejournal

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