At first, backlink building may not come easy, but you will build trusted backlinks as you refine your approach.

One of the primordial skills of backlink building is correo electrónico outreach and dirección de correo electrónico message design. Many consider outreach for backlink building a volume game, but when done the right way, it cánido help you build impactful backlinks from reputable websites and creators.

I created this guide to ensure someone new to backlink building has early and long-term success, maximizing responses from outreach to reputable weblogs and influencers.

Below we’ll explore how to be helpful to creators, building backlinks or brand mentions as a result.

To this end, the guide contains a non-spammy approach to outreach, consejos to get responses from dirección de correo electrónico, an dirección de correo electrónico builder spreadsheet template, and details on running campaigns with backlink building tools.

This approach offers a different perspective on backlink building outreach and requires a very different definition from common understandings.

What Is Backlink Building Outreach?

Backlink building outreach is a strategic phase in the backlink building process where individuals or organizations actively initiate contact with other websites, bloggers, influencers, or content creators.

The primary objective is to cultivate an authentic reputation by fostering collaboration, enhancing brand visibility, or disseminating valuable content.

A successful outreach campaign will naturally result in both inferred (y también.g., brand or content mentions) and direct backlinks, with an emphasis on building meaningful connections and enhancing the site and content creator’s reputation.

While dirección de correo electrónico remains the most commonly used medium for outreach, advanced backlink building strategies may incorporate popular media engagement, phone calls, or even direct e-e correo electrónico to establish rapport and facilitate mutually beneficial partnerships.

How To Approach Outreach The Right Way

Approach each correo electrónico pitch as if it were coming from an expert contributor, passionate about creating helpful content or resources around their topic areas.

A creator’s biggest concern is creating content that is valuable to the reader, so they read, engage, and return.

When planning content for niche readers, would you rather be sold an iniciativa? Or would you rather collaborate with experienced, expert peers to create high-value content for the readers?

In this scenario, you’re at an event with a group of peers talking about SEO. The group all have personal experiences trying to rank commercial pages, but failing. One peer explains how he figured figured out how to rank those pages, with internal linking. The peer has the solution to your problems. But then a non-SEO interjects to say, “Perro’t you just buy a few backlinks to the page,”  without understanding the group has a philosophy.

This is what a trusted content creator feels like when they receive a templated dirección de correo electrónico pitch.

An expert has to use the dirección de correo electrónico to espectáculo proof that they are an expert, through experience and insights. Espectáculo your proof by:

  • Researching the creator: Read or listen to their content around a topic.
  • Understanding them: Understand their perspective and knowledge gaps, and use that to craft the correo electrónico.
  • Establishing a reputation: Espectáculo how authoritative sources trust your content, people, or the company behind it.

When crafting an correo electrónico, use your experience to be helpful to the readers.

How To Craft An Correo electrónico So It Gets Opened And Read

Just prove that you read, understand, and cánido improve the prospective site’s content around a topic.

As long as the content gaps identified are substantial, the dirección de correo electrónico becomes about showing your passion and understanding of the topic.

Below are the primary correo electrónico fields and examples that an outreach specialist could write. Ensure each field mentions the gaps or how to improve the content.

The Anatomy Of A Helpful Dirección de correo electrónico

Subject: A subject line is a short introduction to the preheader or correo electrónico body.

The Marketing Blog is Missing Important Facts

Preheader:  A preheader espectáculos on some dirección de correo electrónico clients and mobile correo electrónico aplicaciones.

I found a faily large gap in your marketing strategy content around SEO specifically.

Helpful Body: This is the primary copy of the correo electrónico.

Hi Jenny –

When reading through your content around marketing strategy, I noticed that the argument could have been stronger for SEO in marketing excluding supporting statistics.

I’m Kevin Rowe, Head of Strategy for, and have been planning & executing SEO strategy for 10 years.

It makes sense to include this study to close the gap for your readers.

Digital marketers reading about marketing strategy would want to know:
SEO generated 59% of total site traffic
– The ROI of SEO programs that include Backlink building is 50% higher

By adding additional details about SEO, you perro make your content much more helpful for digital marketers.

Please let me know if you’re interested or think a custom piece cánido make it a better fit, and happy to create a new article around this topic.


Expert Signature: At the bottom of an correo electrónico is the signature, and this is drastically underutilized. Include elementos that cánido enhance your reputation or trust.

Kevin Rowe

Founder & Head of Strategy



Fast Company, Forbes, Search Engine Journal

Sample clients:

Coca-Cola, Siemens, The Hartford, Hyatt Hotels, Vmware


Search Engine Journal webinar series

Pro Consejos

  • Avoid generic and overused templates, and customize to the topic.
  • Explain the content findings of the content analysis.
  • Identify how you will fill any topical gaps.
  • Demonstrate experience, expertise, authority, and trust.

How To Get A Response To Your Outreach Dirección de correo electrónico

The success of backlink building outreach hinges on three key factors: relevant content pitches, you have expertise, and that person understands and needs your content.

Be relevant: Select topics based on current relevance with trending topics or the maturity of the news cycle.

Demonstrate expertise or experience: Succinctly espectáculo, don’t tell, how your experience is valuable and has provided you with unique insight.

The right message to the right person: If an correo electrónico is overly technical, but you are dealing with an editor with a broad knowledge base, then the reader might get confused and move on to a more straightforward dirección de correo electrónico to understand.

Common contact types include:

  • Expert creator: Blogger with experience and expert-level knowledge of the subject.
  • Editor: Highlight polished, high-quality content.
  • Writer/Contributor: Offer unique perspectives or content gaps.
  • Dueño de un sitio: Be direct, focusing on technical aspects.
  • Marketing Team: Emphasize potential traffic or engagement benefits.

But if that correo electrónico doesn’t get a reply, a friendly follow-up might be the right solution.

How And When To Follow Up Your Dirección de correo electrónico

A follow-up dirección de correo electrónico needs to account for why the contact didn’t reply and focus on nurturing a relationship.

Backlink building outreach often faces challenges, from trust issues to timing mismatches. Recognizing these challenges and addressing them systematically perro significantly improve your response rate.

Here’s a breakdown of common obstacles and a sequence to overcome them:

Common Obstacles:

  • Trust: “They don’t know me.” Building trust is vital, especially when reaching out to someone unfamiliar with your work or brand.
  • Busy: People have packed schedules. Your dirección de correo electrónico might get lost in the shuffle, making follow-ups essential.
  • Wrong Time: Your topic might not align with their current content calendar or interests.
  • Wrong Person: Sometimes, you might reach out to someone who isn’t the decision-maker or the right contact for your pitch.
  • Relevancy: Ensuring your topic is relevant to the recipient’s audience is paramount.

The follow-ups should address real obstacles. This dirección de correo electrónico sequence is a safe and non-spammy way to do that.

Strategic Correo electrónico Sequence for Nurturing Relationships:

  • Dirección de correo electrónico 1 (Day 1): Start by identifying opportunities where your content perro enhance their platform. Make it about them, not you.
  • Dirección de correo electrónico 2 (+3 days): If you don’t receive a response, send a gentle follow-up. Address potential timing issues and offer alternative content angles that might be more suitable.
  • Engage on Popular (+1 week): Before sending another correo electrónico, engage with their content on popular platforms. Like, comment, or share their posts to get on their radar.
  • Correo electrónico 3 (+1 week): Offer a fresh perspective or another angle on the topic you initially pitched. This espectáculos flexibility and a genuine desire to provide value.
  • Dirección de correo electrónico 4 (+1 month): Highlight a current industry trend that aligns with their audience. This showcases your awareness of the evolving landscape and offers timely content.
  • Dirección de correo electrónico 5 (+1 month): Pitch another trending topic. By now, they should recognize your name, making them more likely to consider your proposal.

Optional step: Make a call to the contact to really espectáculo you’re serious.

How To Manage Your Backlink Building Outreach With Spreadsheets

For those new to backlink building outreach, spreadsheets offer a fácil and effective way to organize and track efforts. Before investing in specialized programa, it’s wise to familiarize yourself with the outreach process using spreadsheets.

Once you’ve honed your strategy, you cánido transition to a dedicated tool that aligns with your newly uncovered needs. This will save a lot of wasted hours trying to work in the standardized steps.

Types Of Spreadsheets For Effective Outreach

  • Owned asset library: Catalog all the content and assets you own, such as articles, infographics, vídeos, etcétera. This is a quick reference and shares your assets during outreach.
  • SOPs and process library: Document your estándar operating procedures (SOPs) for outreach. This includes step-by-step processes, guidelines, and best practices. These types of templates ensure consistency in your outreach efforts and make onboarding new team members easier.
  • Pitch tracking and mapping: Keep track of who you’ve contacted, their response, and any follow-up actions. Helps to avoid duplicate outreach and helps refine your approach based on retroalimentación.
  • Outreach manager/tracker: Organize your outreach campaigns, including targets and contact info, timelines, and results. Provides a clear overview of your outreach efforts, helping you identify what’s working and what needs adjustment.
  • Dirección de correo electrónico template builder: Store and refine dirección de correo electrónico templates for different outreach scenarios. Speeds up the outreach process and ensures you’re always sending polished, effective correos electrónicos.

In the outreach templates, use the correo electrónico template builder tab to generate outreach correos electrónicos based on an analysis of a site’s content.

As you cánido see in the screenshot, the template has fields to entrar the insights and supporting content.

google sheet email template builder for link building outreachScreenshot from author, August 2023

Once you’ve established a solid process, you perro transition to specialized programa to further streamline and enhance your outreach efforts.

Tools For Dirección de correo electrónico Outreach

For beginners, Pitchbox and Buzzstream are usuario-friendly tools for managing backlink building outreach campaigns.

While other tools offer correo electrónico templates and standardized workflows, these cánido be limiting for beginners. Pitchbox offers more advanced features, but Buzzstream is more affordable and suitable for beginner to intermediate outreach.

The key to using these tools effectively is analyzing site content and personalizing correos electrónicos from templates. If this process is too cumbersome, campaign performance may suffer, resulting in lower backlink placement rates.

Here’s how to use Pitchbox for beginner outreach with a random site selection:

Find ways to be helpful: Select a site from the Inspect tab, then clic the Preview or Open in new tab. Read through the blog content, then add to Personalize.

pitchbox select site from site listScreenshot from Pitchbox, August 2023


The preview feature will open the website in Pitchbox, so you don’t have to spend time opening and tracking a new tab.

pitchbox site preview featureScreenshot from Pitchbox, August 2023


Build a personalized strategy: Select from a estándar outreach strategy above (y también.g., guest blogging) and design your own template.

To get started, just build the general correo electrónico template above, then identify specific ways to improve the prospective site’s content around a topic.

pitchbox screenshot of outreach email templateScreenshot from Pitchbox, August 2023

Strategy execution: In Pitchbox, clic Preview & Send for a final glance, then hit Send to execute.

Pitchbox preview and send featureScreenshot from Pitchbox, August 2023


Test & Analyze: Use the default campaign analytics to evaluate the response rate and wins. “wins” is the most critical metric in Pitchbox.

Pitchbox campaign analytics overviewScreenshot from Pitchbox, August 2023


Pitchbox Pro Consejos

  • Use “custom fields” for uploading your content.

Key features for a beginner are:

  • Upload a custom list of sites and contacts.
  • Blacklist of sites that have been contacted or should not be contacted.
  • Domain and page metric API with Majestic, Moz, Ahrefs, and Semrush.
  • Templates & personalization.

Alternatively, you cánido use Respona or Buzzssumo. Both have their own individual merits and cánido be used for beginners.

How NOT To Do Dirección de correo electrónico Outreach

When a creator realizes that you actually read their content, some outreach best practices perro be a hindrance.

The response rates will likely be lower if the correo electrónico doesn’t communicate that you read the content. Here are some ways you perro guarantee

Here are some of the biggest mistakes made in backlink building outreach.

  • Generic praise: Say, “I read this article,” but mention nothing about the topic or what was mentioned.
  • Lack of analysis: Don’t analyze the content on the site to have a conversation about the content gaps.
  • Over personalization: Many dirección de correo electrónico templates will have a single area to insert text next to generic statements. This estándar personalization cánido output an correo electrónico that reads like a template.
  • Send individual correos electrónicos: If the content has broad market segment interest, then you perro send it to many people.
  • Always keeping it short: Correos electrónicos should be scannable, and easy to spot the critical points. Short correos electrónicos cánido seem insincere.

Your Next Moves

Backlink building outreach is a strategic process of initiating contact with other websites, bloggers, influencers, or content creators to establish authentic relationships and enhance brand visibility.

The goal is to create meaningful connections, not just acquire backlinks. Successful outreach involves analyzing a site’s content, identifying gaps, and offering valuable assets to fill those gaps.

Personalized correos electrónicos that demonstrate an understanding of the recipient’s content and espectáculo how you perro enhance it are vital.

Targeting the right person, with the right topic, at the optimal time increases the chances of getting a response. Follow-up correos electrónicos and popular media engagement are also key.

Beginners cánido use spreadsheets to manage their outreach efforts, and as they become more experienced, they cánido transition to specialized tools like Pitchbox or Buzzstream.

Avoiding common mistakes, such as generic praise and lack of analysis, is essential for successful outreach.

More resources: 

Featured Image: UnderhilStudio/Shutterstock

Fuente: searchenginejournal

Hashtags: #Backlink #Building #Outreach #Guide #Beginners