Las ofertas por tiempo limitado ponen cualquier campaña de marketing en esteroides. Como consumidores, estamos arraigados en nuestros hábitos actuales. Conseguir que alguien actúe no es fácil. Una oferta con tic-tac nos pasa por inercia, obligándonos a actuar de...
A veces puede parecer que, a pesar del esfuerzo y el tiempo que se necesita para crear «contenido excelente», nunca parece tener un impacto. ¿Cómo puede asegurarse de que su marketing de contenidos no pase desapercibido? ¿Cómo puedes colocarte entre los mejores...
La creación de un sitio web de alto rendimiento no ocurre por accidente. A menudo no logramos ser verdaderamente exitosos. No porque hayamos escrito una copia incorrecta o hayamos hecho una oferta incorrecta, sino porque estamos usando el formato de sitio incorrecto....
Los términos «marca» y «empresa» se utilizan a menudo indistintamente. Aunque las definiciones del diccionario pueden ser similares, no creo que se trate de un comercio justo. Cualquiera puede montar una empresa. Pero construir una marca va mucho más allá de enviar...
Nos guste o no, el marketing de contenidos adopta la cultura visual actual y avanza hacia el vídeo. Según HubSpot, el 43% de las personas desea ver más contenido de video de marketing y cuatro veces más clientes prefieren ver un video sobre un producto en lugar de...
En SaaS, la retención de clientes es Todos. Para ser realmente exitoso, un SaaS debe tener una adquisición constante de clientes. Y fidelización exitosa del cliente. Pero dado que la moderación es menos costoso que comprar, la estrategia más rentable es … lo...
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